Archive for June, 2010

The Internet Number One Marketing Strategy: Google Adwords

The purpose of this article is to show you, the network marketer, how simple and profitable it is to implement an adwords campaign. I’ll explain…

*What adwords work best.

*How you can zero in on prospects that are ready and willing to buy into your offer.

*How you can save more on your advertising budget.

*How to double your chances of success with one keyword suggestion.

*How you can tweak your ads to quickly improve your click through rate.

One of the most popular and inexpensive ways to advertise online is by using pay per click (PPC) with Google. These ads are found on the top 3 spots of the first page of a search results and on the right hand column of each page. The purpose of these ads, are to announce opportunities, products, and services.

Adwords is an important marketing strategy that provides you, the network marketer, with the greatest number of leads, buyers, and sales for the least amount of money. As a marketer you need to know the mlm secrets to making money the easy way:

*Contact more prospects.

*Create a residual cash-flow.

*Get the most out of your advertising budget.

Adwords consist of a persuasive headline, a descriptive benefit, a call to action, and a URL. This is a typical explanation that urges the visitor to click through to your landing page, website, blog, or sales page to gather whatever information you’re after.

Once you become familiar with the implementation of a powerful adwords campaign you’ll then appreciate how they work like crazy.

It’s so easy to place an ad. Go to https://adwords.google.com/ and sign up for an account. Once you see results, continue running it and place a second, third, fourth, and so on. You have complete control of when to enable and pause each campaign.

Google Adwords is truly a good way to generate leads and create affiliate sales commissions. Once you comprehend the magnitude of this marketing strategy you can expand your home business and build wealth.

Your aim for all your advertising is to have an effective campaign that generates leads or that sells a product. Always remember when placing your ad, one thing should be first and foremost of a good ad – that is WIIFM…What’s In It For Me? – The Customer!

Human nature teaches us we instinctively buy when it benefits us in the form of money, information, health or any other thing you emotionally value. This is what Google Adwords can do for you.

The pro’s of this marketing strategy is you can write the ads yourself. No need to hire a professional copy writer. The reader who does a search has a vested interest in what you are offering. They search and read every word. They click on your ad, then they’re forwarded to your landing page or sales page. Provided you have a persuasive site, you and the prospect are both winners.

The mlm secrets to making money the easy way is to adopt these seven sure-fire steps to Adwords success:

  1. The best ads that attract attention use these words: How to…Free…New…Now…Save…Special…Today…Announcing… Easy…Revolutionary…Startling…Win…and last, but not least YOU.
  2. To get optimal results your headline should include your niche market keywords. The keywords they’re searching on in the headline, this allows you to reach your target audience. You’re limited to 25 characters. The second and third lines allows for 35 characters of each text. You’ll be more successful if you describe the benefit on the second line, followed by a feature benefit or offer on the third line. Your fourth line is your display URL.
  3. To get the best keyword research suggestion tool on the planet go to market samurai. There you’ll find a number of high performance keywords that can put your ad that wil rank on the first page of Google.
  4. Depending on what kind of ad results you’re wanting, choose between CPM (cost per one thousand impressions) or CPC (cost per click) to receive the lowest advertising cost. You may prefer to pay only when someone clicks onto your ad.  When placing banners ads you want to have your ad stand out and viewed by the many thousands, so you’ll want to choose impression.
  5. Place no more that 25 keywords per campaign. Be sure to select exact match, broad match, or phrase match. This determines your target market you want to reach. The narrower the search the better quality prospect. Definitely add negative keywords to insure no looky loses and tire kickers.
  6. Set up your campaigns by groups. Each group should be categorized by niche market and separate selected URL’s. Be sure to number or alphabetize each campaign. This assures you won’t be mistaken to where and when what ad is running.
  7. Now as for as setting your CPC (cost per click) there’s a less likely chance your ad will appear in the first two pages if you’re not willing to pay the set CPC rate. Beyond a shadow of a doubt, in order for you to get an extra ordinary response and have the mlm secrets to making money the easy way you must further your knowledge of Google Adwords to avoid costly mistakes that almost all entrepreneurs make.

I recommend you purchase the book Ultimate Guide To Google Adwords by Perry Marshall and Bryan Todd. Better still learn all you can from the many courses available online.

As you begin to test your ads, edit each one with the lesser click through. By replacing the headline or the descriptive benefit text and replacing keywords with better performance keywords will enhance your results. The advantage of tweaking your Google  campaigns, is to send more prospects to your site, collect information request, make sales, follow up with your customers, and do whatever you need to do to make the entire process flow like running water downhill.

Now begin today a game plan regardless of your fear of losing. You learn to swim with the sharks as you lessen the anxiety by applying and testing the waters. Sign up now by entering your information in the data form below. Don’t put off your ability to making money the easy way.

Best of Success,

Eddie Lutz

828 Water St.

Webberville, Texas 78653

Home Phone: 512-923-6381

Skype: eddie.lutz

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Banners and widgets are larger than classified advertisements that often incorporate graphics and pictures with text. Various size banner ads positioned throughout the page appeal to the reader with the eye catching color coordination. Flashing lifelike widgets can’t help but grab the viewer’s attention, if not even keeping you distracted from your intended reading.

You can submit these display ads in the major search engine websites. Article submission sites allow for banner ads and many different web publications permit these as well. Even social media sites let their advertisers place banners and widgets upon delayed approval. Strict guidelines must be followed with each of these web placements. What I found is that relevancy must be adhered to when affixing the destination url with the projected landing site. All ads should be correlated with the sales page, capture page or website.

Classified ads work, but banners advertisements will increase your orders. Why? Because banners and widgets:

  • Attract more attention because of the size.
  • Attract more attention because of the graphic, picture, flash and persuasive text.
  • Attracts more attention because of the placement. Strategically when placed at the top of the page or to the right hand side of the fold brings the highest conversion rates.

As an affiliate marketer some tips that will save you time and money are as follows: First, the banner must illustrate to the viewer a visual picture of them owning the product. Secondly, it must present a mental picture of them using the product attaining results. Thirdly, the banner/ widget should arouse the reader’s curiosity. These guiding principles should be much like the sales page to which they are linked.

You’ve heard the old saying “a picture is worth a thousand words”, it’s true, photograph’s work better than graphics. The reasoning is simple. A graphic or visual aid so to speak is less realistic than a photograph. The buyer knows that when he gets the product that it’s not going to look like the illustration. Your job as a marketer is to solve the reader’s [prospect’s/ buyers] problem. Demonstrate a logical or an emotional appeal thereby diligently removing as many mental obstacles as you possibly can for them.

The reliability of the ad increases when your banner/ widget shows action where a person or persons are doing something. Not just sitting, but interacting with as a group. The more this can be illustrated with convincing text within that small amount of space the more likely your chance of the impression will get a click through.

Whenever possible make sure to get your ad placed above the fold or at least to the right side of the screen. Often times the viewer does not scroll down to the bottom of the page and stops reading. Therefore, be sure to ask the person in advertising department that your insertion is positioned here to get a higher click through rate. This request will give you an advanced strategy for placing ads that will double and triple your profits.

The purpose for placing your banner or widget advertisement on the internet in the first place is to sell products or generate a lead. The more money or lead generation the advertisement is producing the more times the ad producers will want to run your ad.

As you set up your ad placements, be certain that you tag your ad for your particular niche market. This is usually done by selecting the proper categories such as profession or trade, age group, and gender. You narrow your audience by placing keywords that are relevant to your ad.

Some postings allow you to add copy with your banner. Make certain that you use attention grabbing action words that make people want to read it. Ask yourself from the reader’s point of view. WIIFM –What’s In It For Me. Are the benefits resonating in the onlooker’s mind. You want to reach your target audience with the highest click through with the least amount of impressions.

Now you can do this as an affiliate marketer making your advanced strategies for placing ads that will double and triple your profits, provided your banners, widgets and sales pages are consider top notch sales copy. For certain billions of dollars are being spent on the internet in direct proportion to the advertising strategies that many internet marketers implement. Satisfied consumers come to the internet every second searching for something or someone to add value to their life.

To learn more about how you can receive other effective marketing strategies sign up today at http://rich.multiLevelmarketingresolve.com May you have the best of luck in your newfound marketing adventures.

Eddie Lutz

828 Water St.

Webberville, Texas 78653

Home:512-923-6381

Skype: eddie.lutz